In partnership with Lancôme Australia.
We listen to our bodies. We eat when we’re hungry, we drink when we’re thirsty, we sleep when we’re tired- and when we don’t listen, our health takes a hit.
So why aren’t we treating our skin with the same respect?
This month sees Lancôme launch their new Advanced Génifique formula, the only reincarnation this cult product has seen in its 10 year history. Knowing that one bottle is sold somewhere in the world every six seconds, and that 25 million bottles have been sold globally, one might feel safe in assuming that the Advanced Génifique serum wasn’t in any great need of an update.
Lancôme, however, refuse to rest on their laurels.
The 10th anniversary of Lancôme Advanced Génifique heralds a new paradigm for skin health, with a new formula created in response to modern skin stressors and concerns and the quest for truly timeless skincare.
“We know that microbiome science is a promising new field of research, that has the potential to offer endless possibilities in terms of our overall health and skincare,” explains Lancôme International Global Brand President Françoise Lehmann of the revised formula. “That’s why we are very proud to launch new Advanced Génifique, which harnesses microbiome science and the research conducted by our own teams, in collaboration with the world’s leading scientific experts.”
The microbiome itself comprises all the microbiota that reside on or within our body and, when we refer to the microbiome of the skin, refers to our skin’s unique DNA. Just as pre and probiotics balance the inner health of the body, the new Advanced Génifique serum harnesses the power of 7 pre and probiotics to boost the health and resilience of the skin. This cult skin solution still delivers intense moisture and a youthful glow to the skin, however the new formula targets the health of the microbiome and works to protect, regulate and repair the skin- with 30 million pre and probiotic fractions released upon the skin in each application.
Lancôme’s new Advanced Génifique Youth Activating Concentrate has pre-launched exclusively on lancome.com.au and launches on all counters nationally from September 15.
This post is sponsored by Lancôme Australia however all views are, as always, my own.
