I’ve written, ad nauseam, about what constitutes a cult beauty product.
A truly iconic product has the ability to revolutionise an entire category and the products formulated thereafter. It should be steeped in history, be a household name, and continue to sell as well at present as it did upon launch- thanks to a loyal, cult following.
Elizabeth Arden‘s Eight Hour Cream is one of few products that fills all the criteria and, as of today, is available on mecca.com.au.
The brand’s launch onto Mecca marks the meeting of two icons, one having forever changed the beauty industry, the other having completely revolutionised the Australian beauty market.
Formulated by Miss Arden herself in 1930, the original Eight Hour Cream has remained entirely unchanged since its launch. The memorability and global influence of the Eight Hour Cream lies within its ability to work as a multi-tasker, performing equally well on dry skin as it does mixed with colour cosmetics to alter their texture, massaged into parched lips and cuticles and applied to burns and irritations. It has sat atop the travel beauty essentials of myself and countless others for years, protecting the skin, lips nails and hair from the overwhelmingly drying qualities of in-flight air.
The beyond the original Cream, the entire Eight Hour collection boasts healing, protecting and hydrating properties in formulas designed to target more specific skin needs- exclusive to Mecca are the Great 8 Daily Defence Moisturiser with Sunscreens (an all-in-one protector and perfecter), and the Eight Hour Lip Tints (providing a wash of colour to the lips while locking in moisture).
The Elizabeth Arden Eight Hour collection has reached cult status with good reason. Shop the offering from June 24 at mecca.com.au
This post is sponsored by Elizabeth Arden however all views are, as always, my own.
